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Capability 08 — Communications, PR & Influence

Attention, earned.

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The Practice

Communications, PR & Influence

In environments where trust is the asset, communications is a matter of judgment before volume. We build earned attention around moments worth attending to — and counsel restraint where visibility would cost more than it returns.

The practice runs as a working press office, not a launch-only service: sustained media relations, executive positioning, issues support when it is needed, and creator campaigns executed and reported end to end. Social publishing and community live with our dedicated Social practice; the two work in concert.

Scope of work
Media Relations & Press OfficeEarned Media StrategyPress Events & Media MomentsThought LeadershipExecutive Positioning & Media TrainingCrisis & Issues SupportLaunch CommunicationsInfluencer & Creator CampaignsTalent RelationsMedia PartnershipsInternal & Stakeholder CommunicationsAwards & Speaking ProgramsCoverage Reporting & Share of Voice
How it takes shape

Three movements of the work.

08.1
Earned & Editorial

A standing press office: narratives, press materials, media relationships maintained between launches, and press moments that give journalists a reason to care — measured by quality of coverage and share of voice, not clip counts alone.

  • Press office & media relations
  • Press events, previews & moments
  • Coverage & share-of-voice reporting
08.2
Influence & Creators

Creator and talent campaigns run end to end: identification and vetting, negotiation and contracting, briefing, content approvals, compliant disclosure, and reporting that ties creator spend to reach, engagement, and outcomes.

  • Creator identification, vetting & contracting
  • Campaign execution & content approvals
  • Disclosure compliance & performance reporting
08.3
Counsel & Preparedness

Executive positioning, media training, and issues and crisis support — scenario planning before it is needed, steady counsel when it is, and honest advice about when saying less is the stronger move.

  • Executive positioning & media training
  • Issues monitoring & scenario planning
  • Crisis response support

Communications is most effective woven through strategy, social, and experience from the start — we structure engagements that way.

Where this work lives

Related industries

Digital, Media & Technology Partnerships, Sponsorships & Entertainment
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Say less.
Mean more.

Reputations are advanced conversation by conversation. Start one with us about the attention your organization actually needs.

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